How to set up a social media experience for a business

How to set up a social media experience for a business?

How to set up a social media experience for a business? It is easy. A social profile for a business needs to contain 5 basic elements:

  • profile picture
  • cover photo
  • biography
  • contact details
  • links to the website

How to set up a business page on Facebook


On Facebook there are two ways to set up a business page:

  • either to create a stand-alone page (from the FB profile). It is a bit basic and has limited functionalities.
  • create a free business manager account

The second option is far more interesting for the companies and brands.

The procedure is straight-forward:

  1. Log-in to your facebook or create a new profile
  2. Go to and click “Create an Account”
  3. Enter all necessary details
  4. Go to Business Settings
  5. Click on the tab “Pages”
  6. Click on “Accounts” then “Pages
  7. On the right side click “Add new pages”
  8. Select “Create new page”
  9. Choose your page name and upload creatives when asked for it

It is possible to add existing page owned or the request the access to the page from a customer.

If you use Business Manager, you can manage all business pages and ad accounts in one place.


How to set up a business page on Twitter

You need to sign up for a new profile on Twitter first. Enter your details and set up your password. And a cover photo and biography. Basically this is it, you can start tweeting right away.

There is no difference between a standard Twitter account and the account used for business.


How to set up a business page on LinkedIn

To create a profile of a successful person on LinkedIn you need:

  1. A profile picture
  2. A cover photo
  3. Good headline
  4. Education
  5. Location
  6. And summary of your background

To create a Company Page on LinkedIn follow those steps:

  1. Click the Work icon situated in the top right corner.
  2. Click “Create Company Page”
  3. Define your company name and choose the URL
  4. Check the small box confirming that you have right to act on behalf of the company for which you are creating the page for.
  5. Click “Create Page”
  6. Fill the data

LinkedIn offers following features for marketers:

  1. Connection
  2. Pulse
  3. InMail
  4. Premium accounts
  5. Slide share
  6. View your profile
  7. LinkedIn group
  8. Referrals

On LinkedIn the business should be set up as a company page. This allows to use additional functionalities like analytics and advertisement.

How to set up a business page on Instagram

Instagram is a mobile native app, what means that you need to set the account after downloading the app on the phone. The following step is connecting the app to Facebook. If you already have a Facebook Company Page, the Instagram Business Account can be linked with it. Paid promotions on Instagram can be managed from the Facebook Business Manager.

Steps to follow:

  1. Download Instagram on the phone and connect to Facebook
  2. Go to the app menu and select the Settings icon
  3. Select “Switch to business account”
  4. Add your business details and description
  5. Connect the Instagram business account to the FB company page

How to set up a business page on Snapchat


  1. Download Snapchat application to your phone
  2. Go to Snapchat setup and enter your business details to start using the business functionality.

Snapchat doesn’t have special features for the business, but the business can be promoted using standard features.