Week 6: 13.03-19.03.2024

Week 6: 13.03-19.03.2024

Current work focuses on the reworking creatives and SEO for the products, with a complete table of the keywords used.

Organic results:

 

The number of impressions is continuously growing, we reached again an impressive jump in organic clicks. There is signigicant rise in the number of clicks.

Google Analytics:

Users:

6.3% jump in the number of new users, 4.7% jump in users overall, comparing to the previous week.

Event count:

 

A drop in event count (-25.1% comparing to the previous week). Looks like we reached the max in the publicity and without adding to the budget, there will be no increases anymore.

Engagement rate:

 

Dropin the engagement rate (-22.6% in the comparison to the previous week). Adjusting publicity creatives necessary.

Page view:

 

A slump in page views (-28.3% in the comparison to the previous week).

View item:

 

Slump in the item views,  (-27.7% comparing to the previous week)

Session start:

 

Fall in session start event (-10.3%)

Continuation of creatives reworking and SEO boost.