360° marketing: the full circle
360° marketing means the full circle, without leaving one single channel.
read moreMarketing functions – achieve the competitive advantage
Marketing functions can be divided in 5 areas. This are various roles in a marketing team helping the brand to achieve a competitive advantage towards competitors.
read moreBuyer’s journey
Buyer’s journey – what it is exactly? It is simply a process the buyer goes through before purchasing a product.
read moreDigital research – why it matters
Digital research can be confined to 5 areas: Audience research, Audience listening tools, Cultural research, Competitive research and Industry trend research.
read moreSMART objectives – for a results-driven strategy
SMART objectives are applied to develop a pertinent, results-driven marketing strategy.
read morePIM Akeneo
In today’s fast-paced and competitive business landscape, effective product management plays a vital role in driving success.
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