Week 4: 28.02-05.03.2024
Week 4: 28.02-05.03.2024
Two new articles have been published:
International Women’s Day: achievements, unity and equality
St. Patrick’s Day: a global celebration of Irish heritage
Organic results:
The number of impressions is continuously growing, although the number of organic clicks remains fairy stable. Position fluctuates around mid 4th page. More articles with hot topics are necessary.
Organic 4 weeks summary:
| Week | Impressions | Clicks |
|---|---|---|
| Week 1 | 737 | 4 |
| Week 2 | 890 | 14 |
| Week 3 | 1089 | 10 |
| Week 4 | 1286 | 11 |
It is important to remark here that the falling trend in impressions has been reversed.
Google Analytics:
Users:
Slight drop in the users number, nut this is normal, as there is the same budget for the publicity (publicity wears off).
Event count:
Slight increase in the event count (only 0.3%)
Engagement rate:
Engagement rate grew slightly in the comparison to the previous week (+2.8%), what is a good trend.
Page view:
Small drop in page views from the previous week, but still on the rising trend.
View item:
Way more item viewers, what is excellent, as this is a step closer to the purchase (+31.2% comparing to the previous week)
Session start:
A very small increase in session numbers comparing to the previous week (+0.9%)
Current works in the shop are related to improving quality of photos (removing black background, sharpening), as well as improved product descriptions to improve SEO.