Week 7: 20.03-26.03.2024
Week 7: 20.03-26.03.2024
Current work focuses on the reworking creatives and SEO for the products, with a complete table of the keywords used.
Organic results:
Slight decline in the number of impressions and 25% slump in the number of clicks. New creatives have been added, this should have impact on the following week stats.
Google Analytics:
Users:
23.9% fall in the number of users, the traffic from FB publicity reached the top. Unless additional budget will be allocated, this level of users will remain steady.
Event count:
An increase in event count, but really small, as the previous week had a significant drop.
Engagement rate:
The engagement rate jumped 29.4% . As mentioned in the previous post, the publicity has been asjusted.
Page view:
A sligth improvement in the page view (7.4% in the comparison to the previous week).
View item:
Slump in the item views again, (-9.9% comparing to the previous week).
Session start:
Fall in session start event again (-21.7%)
Continuation of creatives reworking and SEO boost.