Week 8: 27.03-02.04.2024

Posted on Apr 12, 2024 in Blog | 0 comments

Week 8: 27.03-02.04.2024

Continuation of work focused on the reworking creatives and SEO for the products, with a complete table of the keywords used.

Last week of the Facebook publicity.

Organic results:

 

Impressions ad clicks wend again up.

Google Analytics:

Users:

 

Little increase in the number of users due to fine-tuning of the publicity.

Event count:

 

Significant increase in event count, linked to high performing pubicity.

Engagement rate:

 

The engagement rate way lower than the previous week.

Page view:

 

Pretty impressive jump in the comparison to the previous week.

View item:

 

Raise of interest in item viewing.

Session start:

 

Increase in the number of event session start.

Continuation of creatives reworking and SEO boost.