Week 9: 03.04-09.04.2024

Week 9: 03.04-09.04.2024

Continuation of work focused on the reworking creatives and SEO for the products, with a complete table of the keywords used.

First week without Facebook publicity.

Organic results:

 

A really impressive jump in the number of impressions and clicks as well. We have been working hard to exchange SEO formatted creatives and reworking the product pages to have them SEO compatible. Resolts are clearly visible.

Google Analytics:

Users:

 

A dramatic drop in the number of users due to stopped publicity. Pretty self-explanatory.

Event count:

 

Despite of the drastic drop of the users, the event count wasn’t so much affected. That means that the users who visited the site were more engaged and browsed longer.

Engagement rate:

 

As explained in the previous point, organic users tend to stay on the site longer and have higher engaement. The current engagment rate is way higher than the combined engagement rate organic users + publicity users.

Page view:

 

Page views dropped in the comparison to the last week, but given that there is 50% less users, the overall result is really good.

View item:

 

And this is reaally good: half of the users, but higher number of viewed items. That means that people have a genuine interest.

Session start:

 

Less sessions overall, but higher engagement, as in the graphs above.

View item in the comparison with new sessions are on the rise:

Continuation of creatives reworking and SEO boost.