Knowledge base
360° marketing: the full circle
360° marketing means the full circle, without leaving one single channel.
read moreMarketing functions – achieve the competitive advantage
Marketing functions can be divided in 5 areas. This are various roles in a marketing team helping the brand to achieve a competitive advantage towards competitors.
read moreBuyer’s journey
Buyer’s journey – what it is exactly? It is simply a process the buyer goes through before purchasing a product.
read moreDigital research – why it matters
Digital research can be confined to 5 areas: Audience research, Audience listening tools, Cultural research, Competitive research and Industry trend research.
read moreSMART objectives – for a results-driven strategy
SMART objectives are applied to develop a pertinent, results-driven marketing strategy.
read moreLooker dashboards for Duralex
A build of 4 separate KPI dashboards for Duralex: Gazette – a snapshot of the current situation, E-merchandising, Customer experience – sales funnel, Demographic and Geolocation.
read moreProduct customization for Duralex
In the competitive landscape of today’s market, product customization has become a key aspect for businesses to stand out and meet the unique preferences of their customers.
read morePIM Akeneo
In today’s fast-paced and competitive business landscape, effective product management plays a vital role in driving success.
read moreProduct Data Management for IT Apparel
Efficient product data management is critical for companies operating in the fast-paced retail industry.
read morePrinciples of digital marketing
Principles of digital marketing can be split in 4 areas: concepts, traditional and digital marketing, 3i principles and digital channels.
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