Knowledge base

digital marketing

Digital Marketing – what is it?

Digital marketing means communication, and not as many people think, technology. Its objective is to generate awareness, create engagement of ...
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inboundoutbound

Principles of digital marketing

Principles of digital marketing can be split in 4 areas: concepts traditional and digital marketing 3i principles and digital channels ...
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SMART objectives

SMART objectives – for a results-driven strategy

SMART objectives SMART objectives are applied to develop a pertinent, results-driven marketing strategy. SMART objectives - let's decode it: Specific: ...
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digital research

Digital research – why it matters

Digital research can be confined to 5 areas: Audience research Audience listening tools Cultural research Competitive research Industry trend research ...
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buyers journey

Buyer’s journey

Buyer's journey - what it is exactly? It is simply a process the buyer goes through before purchasing a product ...
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marketing functions

Marketing functions – achieve the competitive advantage

Marketing functions can be divided in 5 areas. This are various roles in a marketing team helping the brand to ...
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360 marketing

360° marketing: the full circle

360° marketing means the full circle, without leaving one single channel. It covers the entire buying cycle, utilizing every marketing ...
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content marketing

Content marketing: how to do it

Content marketing consists of content creation, publishing and sharing with the objective of building brand reputation, awareness and affinity. The ...
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content research

Content research: find your opportunities

Content research is widely used to find opportunities in the business. There are several tools used in the process: social ...
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content marketing plan

Content Marketing Plan – how to develop it?

Content Marketing Plan is a must for every content marketer. To start with the plan it is necessary to define ...
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Creating and curating content

Creating and curating content – an uneasy task

Creating and curating content - for some seems easy, for others an insurmountable burden. But what exactly is content creation? ...
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Content publication and distribution

Content publication and distribution

Content publication and distribution is the next step after content creation. Content platforms It is crucial to match the platform ...
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Metrics and performance of content marketing

Metrics and performance of content marketing

Metrics and performance of content marketing Metrics ans performance of content marketing have several important metrics. The most important is ...
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social media marketing

Social media marketing

Social media marketing Social media marketing seems a no-brainier, as the publishing usually doesn't require financial means, and with the ...
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How to set up a social media experience

How to set up a social media experience for a business

How to set up a social media experience for a business? How to set up a social media experience for ...
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How to grow and engage audience through social media

How to grow and engage audience through social media

How to grow and engage audience through social media? How to grow and engage audience through social media - this ...
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Five steps for creating a social campaign

Five steps for creating a social campaign

Five steps for creating a social campaign Five steps for creating a social campaign - this is all what is ...
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create a paid promotion campaign

How to create a paid promotion campaign on popular social media

How to create a paid promotion campaign on popular social media How to create a paid promotion campaign on popular ...
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social media analytics

Social media analytics and reporting

Social media analytics and reporting - campaigns can be analyzed is many ways. But the 3 principles remain: identify valuable ...
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Paid and organic search

Organic search: is a process of getting traffic from unpaid sources, free and organic, connected to editorial efforts, or natural search ...
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seo objectives

SEO objectives

SEO objectives SEO objectives are really important: they encourage purchases from the key stakeholders they help formulate SEO strategy they ...
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Project management – what it is exactly?

Project management - it is an unique process which consists of a group of activities coordinated and managed, which have ...
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Types of keywords and keyword research

Process of keyword research is a process of discovering particular keywords used by potential customers. The result should be picking ...
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Optimization of organic search ranking

Optimization of organic search ranking

There are several ways to improve optimization of a web page: technical optimization: all the SEO activities on the site ...
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traffic sources

Traffic sources

Traffic sources to the web site: direct traffic: type in URL, bookmark URL, untagged emails and links from PDFs referral ...
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paid search

Paid search

Paid search vs.organic search The paid advertising is an advertising within search results and paying only when an user clicks ...
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google ads

Creating a paid campaign with Google Ads

What is Google Ads? It is an online advertising service created by Google, serving clickable ads on Google search results ...
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video ads

Display and video marketing

Display and video are digital channels generating awareness which combines precision of online audience targeting with an emotional engagement of ...
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youtube channel

Creating a YouTube channel

There are two types of YouTube channel: personal: only one admin, personal details brand: multiple managers, no personal details Creating ...
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Google display network

Google Display Network

Google Display Network is a channel of display and video advertising allowing advertisers to serve display and video ads to ...
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Email marketing

Email marketing consists of commercial channel which is used to deliver offers, advertisements, education, and other marketing content directly to ...
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email campaign

Creation of email campaign

To create a converting email campaign it is necessary to follow there steps> Identify the need of an email Precise ...
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Web page optimization

It is a process of creation and continuous improving of websites to optimize visitor's experience. This will result in higher ...
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Website analytics

Website analytics involves collecting, measuring and analysis of website data. Values of web analytics are: help to make decisions is ...
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Digital strategy

Digital strategy fundamentals This is an establishment of a set of goals and practices which will guide the long term ...
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