Bee In Style case study

Bee In Style is a high end online boutique selling mainly exotic leather bags. The shop has excellent quality products, although the visibility in internet is not great, what impacts the sales. The Bee In Style case study has s objective to analyze the current situation and undertake appropriate steps to boost the visibility, raise interest in the product, challenge the competitors and increase sales.

 

 

 

Visibility analysis: 31.01.2024

 

 

After the initial raise (probably mostly linked to the FF – “friends and family”), the impressions per day continuously fall and currently are on the level of around 100 per day.

impressions 12 months

 

Situation as of 08.05.2024: (significant grow in impressions since the SEO work has been initiated)

 

 

 

Clicks are on the steady value, round 1 click per day, but the Click-Through-Rate is low and on descending tendency:

CTR bee in style

The CTR means that one click occurs every 250 page displays.

Average position is slightly above 30:

average position bee in style

average position bee in style

That means, that in average the page is displayed on the bottom of the third page in google.

 

Keywords analysis

The site is referenced in USA for 818 keywords, what isĀ  pretty good result. Unfortunately, those keywords have low monthly search volume in USA. Below the list of 25 keywords with the search volume per month:

keywords bee in style

 

Competitors

Teddy Blake

ScarpaRossa

SherrillBrothers

Lovard

ExoticPython

XimenaKavalekas

WingsLeatherBags

SuzetteAccessories

WHPetronela

Www.mansurgavriel.com

Www.clarev.com

 

Summary of the progress:

Week 1: 07.02-13.02.2024

Week 2: 14.02-20.02.2024

Start of Facebook publicity

Week 3: 21.02-27.02.2024

Week 4: 28.02-05.03.2024

Week 5: 06.03-12.03.2024

Week 6: 13.03-19.03.2024

Week 7: 20.03-26.03.2024

Week 8: 27.03-02.04.2024

End of Facebook publicity

Week 9: 03.04-09.04.2024

Week 10: 10.04-16.04.2024

Week 11: 17.04-23.04.2024

Week 12: 24.04-30.04.2024

Week 13: 01.05-07.05.2024

Week 14: 08.05-14.05.2024

Week 15: 15.05-21.05.2024

Week 16: 22.05-28.05.2024

Week 17: 29.05-04.06.2024

Week 18: 05.06-11.06.2024

 

Week Impressions Clicks Users Event count Engagement rate Page view View item Session start
Week 1 737 4 68 1181 49.0% 437 146 100
Week 2 890 14 157 1560 48.59% 530 191 176
Week 3 1089 10 168 1787 33.49%* 591 218 211
Week 4 1286 11 156 1793 34.42%* 583 286 213
Week 5 1532 20 172 2674 43.43% 921 393 252
Week 6 2310 24 180 2004 33.63% 660 284 226
Week 7 2308 18 137 2022 43.50% 709 256 177
Week 8 2512 19 148 2859 38.86% 1042 369 193
Week 9 3241 29 72** 2528 52.76% 911 376 127
Week 10 3527 18 63 2142 56.31% 776 335 102
Week 11 3733 17 554*** 3372 25.37% 1159 220 610
Week 12 3569 17 276 2197 31.17% 789 223 309
Week 13 4516 11 62 1255 42.86% 450 174 83
Week 14 4551 18 61 959 40.24% 338 127 81
Week 15 3991 9 72 1294 41.30% 453 191 92
Week 16 3797 11 193**** 2141 52.40% 681 383 229
Week 17 3446 9 185 1405 27.67% 426 225 206
Week 18 4094 6 166 1462 33.16% 478 230 194

 

*the drop in engagement rate during week 3 and 4 was due to a known scam attack sending a massive traffic to thousands of pages. Widely discussed in internet, reported to Google, seems that Google made an intervention and blocked the traffic from those pages, finally after around 2 weeks.

** the drop in the number of visitors is related to the end of publicity in Facebook

*** publicity FB run by the owner

**** publicity FB run by owner – open end

Results from The Facebook publicity (1 USD / day):

Week Link clicks Reach Cost per result Impressions Average CTR
Week 1 no publicity no publicity no publicity no publicity no publicity
Week 2 37 821 0.15 usd 941 3.93%
Week 3 78 876 0.09 usd 1161 6.72%
Week 4 101 992 0.07 usd 1282 7.96%
Week 5 111 1194 0.06 usd 1471 7.55%
Week 6 120 1135 0.06 usd 1406 8.53%
Week 7 64 1386 0.11 usd 1810 3.54%
Week 8 108 1216 0.07 usd 1402 7.99%
Week 9 end of publicity end of publicity end of publicity end of publicity end of publicity