Bee In Style case study
Bee In Style is a high end online boutique selling mainly exotic leather bags. The shop has excellent quality products, although the visibility in internet is not great, what impacts the sales. The Bee In Style case study has s objective to analyze the current situation and undertake appropriate steps to boost the visibility, raise interest in the product, challenge the competitors and increase sales.
Visibility analysis: 31.01.2024
After the initial raise (probably mostly linked to the FF – “friends and family”), the impressions per day continuously fall and currently are on the level of around 100 per day.
Situation as of 08.05.2024: (significant grow in impressions since the SEO work has been initiated)
Clicks are on the steady value, round 1 click per day, but the Click-Through-Rate is low and on descending tendency:
The CTR means that one click occurs every 250 page displays.
Average position is slightly above 30:
That means, that in average the page is displayed on the bottom of the third page in google.
Keywords analysis
The site is referenced in USA for 818 keywords, what is pretty good result. Unfortunately, those keywords have low monthly search volume in USA. Below the list of 25 keywords with the search volume per month:
Competitors
Summary of the progress:
Week 1: 07.02-13.02.2024
Week 2: 14.02-20.02.2024
Start of Facebook publicity
Week 3: 21.02-27.02.2024
Week 4: 28.02-05.03.2024
Week 5: 06.03-12.03.2024
Week 6: 13.03-19.03.2024
Week 7: 20.03-26.03.2024
Week 8: 27.03-02.04.2024
End of Facebook publicity
Week 9: 03.04-09.04.2024
Week 10: 10.04-16.04.2024
Week 11: 17.04-23.04.2024
Week 12: 24.04-30.04.2024
Week 13: 01.05-07.05.2024
Week 14: 08.05-14.05.2024
Week 15: 15.05-21.05.2024
Week 16: 22.05-28.05.2024
Week 17: 29.05-04.06.2024
Week 18: 05.06-11.06.2024
| Week | Impressions | Clicks | Users | Event count | Engagement rate | Page view | View item | Session start |
|---|---|---|---|---|---|---|---|---|
| Week 1 | 737 | 4 | 68 | 1181 | 49.0% | 437 | 146 | 100 |
| Week 2 | 890 | 14 | 157 | 1560 | 48.59% | 530 | 191 | 176 |
| Week 3 | 1089 | 10 | 168 | 1787 | 33.49%* | 591 | 218 | 211 |
| Week 4 | 1286 | 11 | 156 | 1793 | 34.42%* | 583 | 286 | 213 |
| Week 5 | 1532 | 20 | 172 | 2674 | 43.43% | 921 | 393 | 252 |
| Week 6 | 2310 | 24 | 180 | 2004 | 33.63% | 660 | 284 | 226 |
| Week 7 | 2308 | 18 | 137 | 2022 | 43.50% | 709 | 256 | 177 |
| Week 8 | 2512 | 19 | 148 | 2859 | 38.86% | 1042 | 369 | 193 |
| Week 9 | 3241 | 29 | 72** | 2528 | 52.76% | 911 | 376 | 127 |
| Week 10 | 3527 | 18 | 63 | 2142 | 56.31% | 776 | 335 | 102 |
| Week 11 | 3733 | 17 | 554*** | 3372 | 25.37% | 1159 | 220 | 610 |
| Week 12 | 3569 | 17 | 276 | 2197 | 31.17% | 789 | 223 | 309 |
| Week 13 | 4516 | 11 | 62 | 1255 | 42.86% | 450 | 174 | 83 |
| Week 14 | 4551 | 18 | 61 | 959 | 40.24% | 338 | 127 | 81 |
| Week 15 | 3991 | 9 | 72 | 1294 | 41.30% | 453 | 191 | 92 |
| Week 16 | 3797 | 11 | 193**** | 2141 | 52.40% | 681 | 383 | 229 |
| Week 17 | 3446 | 9 | 185 | 1405 | 27.67% | 426 | 225 | 206 |
| Week 18 | 4094 | 6 | 166 | 1462 | 33.16% | 478 | 230 | 194 |
| Week 19 | 3260 | 8 | 157 | 793 | 26.44% | 222 | 145 | 171 |
*the drop in engagement rate during week 3 and 4 was due to a known scam attack sending a massive traffic to thousands of pages. Widely discussed in internet, reported to Google, seems that Google made an intervention and blocked the traffic from those pages, finally after around 2 weeks.
** the drop in the number of visitors is related to the end of publicity in Facebook
*** publicity FB run by the owner
**** publicity FB run by owner – open end
Results from The Facebook publicity (1 USD / day):
| Week | Link clicks | Reach | Cost per result | Impressions | Average CTR |
|---|---|---|---|---|---|
| Week 1 | no publicity | no publicity | no publicity | no publicity | no publicity |
| Week 2 | 37 | 821 | 0.15 usd | 941 | 3.93% |
| Week 3 | 78 | 876 | 0.09 usd | 1161 | 6.72% |
| Week 4 | 101 | 992 | 0.07 usd | 1282 | 7.96% |
| Week 5 | 111 | 1194 | 0.06 usd | 1471 | 7.55% |
| Week 6 | 120 | 1135 | 0.06 usd | 1406 | 8.53% |
| Week 7 | 64 | 1386 | 0.11 usd | 1810 | 3.54% |
| Week 8 | 108 | 1216 | 0.07 usd | 1402 | 7.99% |
| Week 9 | end of publicity | end of publicity | end of publicity | end of publicity | end of publicity |