Bee In Style case study

Bee In Style is a high end online boutique selling mainly exotic leather bags. The shop has excellent quality products, although the visibility in internet is not great, what impacts the sales. The Bee In Style case study has s objective to analyze the current situation and undertake appropriate steps to boost the visibility, raise interest in the product, challenge the competitors and increase sales.

 

 

 

Visibility analysis: 31.01.2024

 

 

After the initial raise (probably mostly linked to the FF – “friends and family”), the impressions per day continuously fall and currently are on the level of around 100 per day.

impressions 12 months

 

 

Clicks are on the steady value, round 1 click per day, but the Click-Through-Rate is low and on descending tendency:

CTR bee in style

The CTR means that one click occurs every 250 page displays.

Average position is slightly above 30:

average position bee in style

average position bee in style

That means, that in average the page is displayed on the bottom of the third page in google.

 

Keywords analysis

The site is referenced in USA for 818 keywords, what isĀ  pretty good result. Unfortunately, those keywords have low monthly search volume in USA. Below the list of 25 keywords with the search volume per month:

keywords bee in style

 

Competitors

Teddy Blake

ScarpaRossa

SherrillBrothers

Lovard

ExoticPython

XimenaKavalekas

WingsLeatherBags

SuzetteAccessories

WHPetronela

Www.mansurgavriel.com

Www.clarev.com

Week 1: 07.02-13.02.2024

Actions undertaken: all competitors have been analyzed and the most sought keywords corresponding to the nature of the business of BeeInStyle have been extracted from their websites.

A first set of articles on the blog has been written and optimized with Yoast:

The tote bag chronicles: a stylish companion with a rich history

The evolution and iconic history of wallets

Clutches: the birth of elegance

Card holder: unveiling the timeless elegance

Hobo bags: embracing effortless chic

Shoulder bags evolution: a stylish journey through time

Saint Valentine’s Day: how it all started?

First results start to be visible:

Users:

A slight uptake in the number of users in comparison to the 31.01-06.02.2024: 1.5%

Event count:

Significant increase in event count (page view, view item, session start, scroll, user engagement): 38.3%

Engagement rate:

Remarkable increase in engagement rate: 16.5%

Page view:

A significant raise in the page views: 47.6%

View item:

Number of events “view item” almost doubled in the comparison to the previous 7 days: 89.6% raise

Session start:


Slight uptake in the events “session start” in the comparison to the previous 7 days: 13.6%

 

Week 2: 14.02-20.02.2024

Two new articles have been published:

Crossbody bag craze: a fashion evolution

PINK Leather bag: statement of style

Still waiting for the owner’s creation of the Google Business profile, what would improve the visibility of the site.

Organic results:

Impressions are in rise, 20.8% in the comparison to the previous week – the new articles have been indexed by google and are served to general public. The number of clicks dramatically jumped up: 250% (in the previous week there were 4). Site CTR improved significantly: from 0.4% two weeks ago to 1.6% (CTR is the number of clicks divided by the number of impressions). Average position is still the 4th page in Google, but is slightly improving (this takes time).

On the February 15th a Facebook publicity paid campaign has been launched, with the budget of 1 USD per day.

Between 15 and 20 of February the publicity brought 37 clicks to the site, with two most performing ads for pink and black bag.

Users:

Due to the paid publicity the total number of users rose 130.9%, new users who arrived to the site were 150, that’s 141.9% rise in the comparison with the previous week.

Event count:


Event count is on the rise and grew again 32.1% in the comparison to the value last week.

Engagement rate:

Engagement rate is slightly down in the comparison to the last week, what is normal in the case of paid publicity (users click on the image, land on the site and state, that it is not what they were looking for).

Page view:

The number of page views grew 21.3% in the comparison to the previous week (from 437 to 530 page views per week).

View item:


Event “view item” had a growth of 30.8% in the comparison to the previous week.

Session start:


Event “session start” was on the rise, from 100 to 176 session starts (76% growth).