Knowledge base
Week 4: 28.02-05.03.2024
Week 4: 28.02-05.03.2024 Two new articles have been published: International Women’s Day: achievements, unity and equality St.
read moreWeek 3: 21.02-27.02.2024
Week 3: 21.02-27.02.2024 Two new articles have been published: Bag trends of 2024 Asian python: what kind of animal it is?
read moreWeek 2: 14.02-20.02.2024
Week 2: 14.02-20.02.2024 Two new articles have been published: Crossbody bag craze: a fashion evolution PINK Leather bag: statement of style Still waiting for the owner’s creation of the Google Business profile, what would improve the visibility of the site.
read moreWeek 1: 07.02-13.02.2024
Week 1: 07.02-13.02.2024 Actions undertaken: all competitors have been analyzed and the most sought keywords corresponding to the nature of the business of BeeInStyle have been extracted from their websites.
read moreBee In Style case study
Bee In Style is a high end online boutique selling mainly exotic leather bags.
read more360° marketing: the full circle
360° marketing means the full circle, without leaving one single channel.
read moreMarketing functions – achieve the competitive advantage
Marketing functions can be divided in 5 areas. This are various roles in a marketing team helping the brand to achieve a competitive advantage towards competitors.
read moreBuyer’s journey
Buyer’s journey – what it is exactly? It is simply a process the buyer goes through before purchasing a product.
read moreDigital research – why it matters
Digital research can be confined to 5 areas: Audience research, Audience listening tools, Cultural research, Competitive research and Industry trend research.
read moreSMART objectives – for a results-driven strategy
SMART objectives are applied to develop a pertinent, results-driven marketing strategy.
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